Our primary focus is to bring you products that we, along with our loyal customers, have found to be effective and at a price that is affordable for long term continuance. We are not in the business to overwhelm you with choices that will only confuse you. Nor are we in the business of offering prices that are not sustainable for the long term. Our business is to bring you quality products, personal service, and an experience to remember!

At one point of time, not too long ago, we offered over 1000+ nutritional supplements. We thought that an endless selection of products would give our customers wonderful options, so we set forth to be the “one-stop shop” for everyone’s health needs. The idea sounded fabulous at first, but when it came to fruition, we began to realize otherwise. 

We found that:

– Endless options leads to confusing choices.

– Quantity negatively affects quality of product offerings.

– Offering too many products hinders our ability to know our products intimately.

– Greater knowledge of fewer products equates to greater service for every customer.

At one point of time, not too long ago, we offered over 40,000 nutritional supplements. We thought that an endless selection of products would give our customers wonderful options, so we set forth to be the “one-stop shop” for everyone’s health needs. The idea sounded fabulous at first, but when it came to fruition, we began to realize otherwise.

We found that:

– Endless options leads to confusing choices.

– Quantity negatively affects quality of product offerings.

– Offering too many products hinders our ability to know our products intimately.

– Greater knowledge of fewer products equates to greater service for every customer.